Our CUSTOMER is the most important person in our business.

Our CUSTOMER is not dependent on us – we’re dependent on him.

Our CUSTOMER is not interruption of our work – he is the purpose of our work.

Our CUSTOMER does us a favor when he calls – we are not doing him a favor by serving him.

Our CUSTOMER is part of our business – not an outsider.

Our CUSTOMER is not a cold statistic – he is a human being with feelings and emotions like our own.

Our CUSTOMER is not someone to argue or match wits with.

Our CUSTOMER is a person who brings his wants – it is our job to fill those wants.

Our CUSTOMER is deserving of the most courteous and attentive service we can give.

Our CUSTOMER is the life-blood of our business.